A look inside Google’s first store, opening in NYC’s Chelsea neighborhood tomorrow

Hoodline and a former co-editor of TechCrunch.”,”slug”:”eric-eldon-2″,”links”:{“homepage”:”http://about.me/eric.eldon”,”facebook”:”http://www.facebook.com/EricEldon”,”twitter”:”http://twitter.com/eldon”,”linkedin”:”http://www.linkedin.com/in/ericeldon”,”crunchbase”:”https://www.crunchbase.com/person/eric-eldon”},”position”:”Contributor”,”cbDescription”:”

Eric Eldon is a writer and editor who has helped build and lead a variety of online media publications.He\’s currently the managing editor of Extra Crunch, TechCrunch\’s subscription product, where he helps to produce analysis and information that startups can use to make better decisions.rnrn

Disclosures: Eric is an extremely small shareholder in Nextdoor, via an eventual acquisition of a local news startup he had cofounded called Hoodline. His wife owns a very slightly larger number of shares in education company Udacity, and in Common Networks, and she is currently working at Google, focusing on developer education. He typically avoids covering these companies and topics, and discloses whenever relevant. He also owns a small amount of bitcoin for testing purposes.”,”cbAvatar”:”https://techcrunch.com/wp-content/uploads/2021/01/d21b3822c86c484fcbfc465fe5986f77.png.png”,”twitter”:”eldon”}],”author”:[{“id”:786933,”name”:”Eric Eldon”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/eric-eldon/”,”slug”:”eric-eldon”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/cba9774f944490f50a6ca7115cd043f9?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/cba9774f944490f50a6ca7115cd043f9?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/cba9774f944490f50a6ca7115cd043f9?s=96&d=identicon&r=g”},”links”:{“homepage”:”http://about.me/eric.eldon”,”facebook”:”http://www.facebook.com/EricEldon”,”twitter”:”https://twitter.com/eldon”,”linkedin”:”http://www.linkedin.com/in/ericeldon”,”crunchbase”:”https://www.crunchbase.com/person/eric-eldon”},”position”:”Managing Editor, Extra Crunch”,”cbDescription”:”

Eric Eldon is a writer and editor who has helped build and lead a variety of online media publications.He\’s currently the managing editor of Extra Crunch, TechCrunch\’s subscription product, where he helps to produce analysis and information that startups can use to make better decisions.rnrn

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Link”,”children”:[]}]},”entities”:{“posts”:[{“id”:2167273,”date”:”2021-06-16T16:22:23″,”date_gmt”:”2021-06-16T23:22:23″,”guid”:{“rendered”:”https://techcrunch.com/?p=2167273″},”modified”:”2021-06-16T16:22:23″,”modified_gmt”:”2021-06-16T23:22:23″,”slug”:”a-look-inside-googles-first-store-opening-in-nycs-chelsea-neighborhood-tomorrow”,”status”:”publish”,”type”:”post”,”link”:”https://techcrunch.com/2021/06/16/a-look-inside-googles-first-store-opening-in-nycs-chelsea-neighborhood-tomorrow/”,”title”:{“rendered”:”A look inside Googleu2019s first store, opening in NYCu2019s Chelsea neighborhood tomorrow”},”content”:{“rendered”:”

There have been plenty of pop-ups over the years, but tomorrow Googleu2019s first store opens in NYC’s Chelsea neighborhood. The brick and mortar model finds the company joining peers like Apple, Microsoft, Samsung and even Amazon, all of whom have a retail presence in Manhattan, including several just around the corner from Googleu2019s new digs.n

The new space, which opens tomorrow morning at 10 a.m. local time, fills 5,000 square feet of selling space in Googleu2019s big, pricey West Side real estate investment. The retail location was previously occupied by a Post Office and Starbucks, which vacated the premises once their leases expired under their new corporate landlord.n

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Image Credits: Photos courtesy of Google and Paul Warchol

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The storeu2019s layout is designed to be experiential, highlighting the companyu2019s growing hardware portfolio along with select third-party partners. Essentially itu2019s a way for the company to get Pixel phones, Home offerings, Stadia, WearOS and the newest addition to the hardware portfolio, Fitbit devices, in front of tourists and locals.n

u201cWe really used the pop-ups over the last several years to get a better sense of what are customer expectations for what we can uniquely deliver at Google,u201d VP Jason Rosenthal said during a press preview week. Weu2019ve taken learnings from our 2016, 2017, 2018 and 2019 pop-ups and really fed that learning into what weu2019re opening[u2026] in Chelsea.u201dn

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