Amazon launches a beta of Go, a cashier-free, app-based food shopping experience

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The straight-forwardly named “Just Walk Out” technology ought to give you a pretty good idea of what Amazon Go is all about. Launching in beta this year to Amazon employees at a single 1,800 square foot location in its native Seattle, Go is a “new kind of store with no checkout required.”

Customers use the Go app to enter the store, and once inside, some combination of sensors, computer vision and deep learning keep track of what’s taken off and returned to shelves inside a virtual cart. Once finished, the shopper just walks out and the company charges their Amazon account, along with a receipt.