Apple eyes the TikTok generation with an updated version of Clips

Though Clips hasn’t had as much attention as some of Apple’s other apps — its last update was six months ago, for instance — it has gained a following. Apple says that users create “millions” of Clips projects per day, and it sees higher usage in the U.S., U.K. and China.n

This year, Clips usage increased by 30%, Apple noted — a change that could have been brought about by the shift to virtual schooling which saw teachers in need of tools for creating digital content.n

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Image Credits: Applen

With its expanded focus on vertical video, Clips has the potential to reach a much broader audience.n

Today, many users prep videos for Stories or TikTok on third-party apps, like InShot, Prequel, Splice, PicCollage, Canva, VSCO, Funimate, KineMaster, Magisto, CapCut and others topping the App Store charts. But Clips, until now, couldn’t compete because it didn’t include vertical video support at all.n

The new version of Clips is rolling out today to users worldwide.n”,”protected”:false},”excerpt”:{“rendered”:”

Apple is today rolling out an update to its video creation app, Clips, which brings much-needed support for vertical videos, allowing for sharing to TikTok and the “Stories” feature in other social apps. The addition is one of several arriving with the release of Clips 3.0, which also introduces support for horizontal video, as well […]n”,”protected”:false},”author”:2414667,”featured_media”:2067027,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”carmot_uuid”:”24075dfb-fd58-35b4-a2ee-099ddf673270″},”categories”:[449557102,17396],”tags”:[291,40651934,580102,106595,120,5938293,449557085,427864378],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_ec_category”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2020/10/Apple_clips-update-iphone12-hero_10282020.jpg”,”shortlink”:”https://tcrn.ch/34zvQfu”,”rapidData”:{“pt”:””,”pct”:””},”premiumContent”:false,”premiumCutoffPercent”:1,”featured”:false,”subtitle”:””,”seoTitle”:””,”seoDescription”:””,”tc_cb_mapping”:[{“slug”:”tiktok”,”cb_name”:”TikTok”,”cb_slug”:”tiktok-organization”,”cb_link”:”https://crunchbase.com/organization/tiktok”},{“slug”:”apple”,”cb_name”:”Apple”,”cb_slug”:”apple-organization”,”cb_link”:”https://crunchbase.com/organization/apple”}],”associatedEvent”:null,”event”:null,”authors”:[2414667],”hideFeaturedImage”:false,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts/2066979″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=2066979″}],”version-history”:[{“count”:8,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2066979/revisions”}],”predecessor-version”:[{“id”:2067244,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2066979/revisions/2067244″}],”authors”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″}],”https://techcrunch.com/edit”:[{“href”:”https://techcrunch.com/wp-admin/post.php?post=2066979&action=edit”}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″}],”wp:featuredmedia”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/2067027″}],”wp:attachment”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=2066979″}],”wp:term”:[{“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=2066979″},{“taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=2066979″},{“taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=2066979″},{“taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=2066979″},{“taxonomy”:”tc_ec_category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_ec_category?post=2066979″},{“taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=2066979″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]},”_embedded”:{“authors”:[{“id”:2414667,”name”:”Sarah Perez”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/sarah-perez/”,”slug”:”sarah-perez”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=96&d=identicon&r=g”},”links”:{“facebook”:”http://www.facebook.com/sarahperez”,”twitter”:”https://twitter.com/sarahintampa”,”linkedin”:”http://www.linkedin.com/in/sarahintampa”,”crunchbase”:”https://www.crunchbase.com/person/sarah-perez”},”position”:”Reporter”,”cbDescription”:”

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Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. 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