Citi Bike rival JOCO brings shared, docked e-bikes to NYC

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A map of JOCO’s 30 launch e-bike dock locations in NYC.n

Citi Bikeu2019s fleet is about 30% electric. To charge the e-bikes, the Lyft-owned company must manually take the drained vehicles from their stations to charge them, whereas JOCOu2019s vehicles are charged at the stations. Like Citi Bike, each e-bike can last for about 30 miles on a charge.n

u201cThatu2019s enough to get around Manhattan several times,u201d said London Jo (another moniker for differentiating between the two John/Jon Cohens). u201cWe expect our vehicles to always be charged and ready to go for the customer. It defeats the purpose when youu2019re taking a bike thatu2019s extremely sustainable, and then come along in a gas-burning vehicle to swap the battery. Weu2019re looking to be a truly environmentally friendly company and provide a more consistent and reliable service.u201dn

Founded in 2019 and funded privately by a group of former CEOs of Fortune 500 companies, and specifically investors with technology and real estate backgrounds, JOCO offers e-bikes at a price point thatu2019s comparable, if not directly competitive, to Citi Bike. Itu2019ll cost riders $1 to unlock the bike and .25 cents a minute, so a 10 minute ride will come out to $3.50. If you can find an electric Citi Bike, itu2019ll cost a rider $3.50 to unlock and .18 cents a minute, which comes out to about $5.30.n

u201cThatu2019s significantly cheaper in our opinion for a brand new, gorgeous, full electric premium bike,u201d said NY Jo.n

Neither company charges unlock fees for members. JOCOu2019s monthly membership is $49 per month with unlimited use, and Citi Bikeu2019s is $20 per month, with monthly members continuing to pay 18 cents per minute, and annual members paying 12 cents per minute. Under Citi Bikeu2019s annual membership, if a rider is averaging out about five 10-minute rides per week, the monthly spend is comparable between the two companies.n

u201cCiti Bike has been around since 2013 and has done a tremendous job at driving cycling adoption on the streets of NYC,u201d Monica Wejman, Vulogu2019s North America managing director, told TechCrunch. u201cAnd now you have JOCO entering this space, powered by Vulog, really there to complement Citi Bike and satisfy what weu2019re seeing as a significant increase in demand for access to e-bikes. Weu2019re truly empowering mobility operators to launch mobility programs at scale.u201dn

While JOCO will not be reliant on the NYC Department of Transportation to carve out street and sidewalk space for docking stations, the operator is still taking steps to ensure a good working relationship with the city.n

London Jo says JOCOu2019s bikes are made with safety-critical features, like hidden cables to make them less susceptible to vandalism, puncture-proof airless tires and bike-tracking, provided by Vulogu2019s backend.n

u201cIn addition, by operating in private spaces, weu2019re eliminating that problem of sidewalk clutter for the city,u201d said the British Cohen. u201cAnd they donu2019t have to worry about what has to go to fit 50 new bikes on the street. Weu2019re taking a big headache off them, and itu2019s allowing us to stay in control a little bit more and not have to depend on the city.u201dn”,”protected”:false},”excerpt”:{“rendered”:”

Move over Citi Bike, thereu2019s a new docked, shared bike service in town u2014 only this one is all electric. Next week, JOCO will be the first shared operator in New York City to launch a network of e-bike stations on private property for public use. The service, powered by shared mobility platform Vulog, will 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