Facebook wants you to lean back and watch its News Feed videos on your television with a new feature that lets you stream clips via Apple TV, Airplay device, Google Chromecast, and Google Cast devices. The move could help Facebook generate more video ad revenue, and increase usage time by giving people the richest possible viewing experience while at home.
To use the feature, just find a video in the feed on your phone or desktop, tap the TV button in the top right, and then select the device you want to stream through. You can keep scrolling through the feed and using Facebook while the video continues to stream.
Competitors like YouTube and Periscope already have ways to stream onto televisions, and today’s launch could make sure Facebook doesn’t fall behind. It’s goal is always ubiquity, so it’s embracing as many viewing platforms as possible.