Facebook Live broadcasting up 4X since May, gets TV and outdoor promo

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Facebook wants you to know Live broadcasting isn’t just for celebrities. Facebook has bought a new series of US and UK TV, web, billboard, bus, and baggage claim ads that suggest you go Live when you see something cool, want to show off a talent, or just have something important to say.

The campaign could further accelerate the growth of Live, which has seen the number of people broadcasting at any given minute go up 4X since May. Streams have come from all seven continents plus outer space, they cause people to comment 10X more than normal videos, get watched 3X longer than non-Live content, and most broadcasts come from regular people even if public figures get the biggest audiences.

Facebook is competing with YouTube Live and Twitter’s Periscope for broadcasters and viewers, and the ads could help give it a populist edge.

Here we’ve compiled all of the video ads into one clip: