Rapid growth in 2020 reveals OKR software market’s untapped potential

n”,”protected”:false},”excerpt”:{“rendered”:”

In mid-October, a little-known but critically important domain name for one country’s internet space began to expire. The domain u2014 scpt-network.com u2014 was one of two nameservers for the .cd country code top-level domain, assigned to the Democratic Republic of Congo. If it fell into the wrong hands, an attacker could redirect millions of unknowing […]n”,”protected”:false},”author”:133574210,”featured_media”:2096825,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”carmot_uuid”:”405eeafe-ef15-340b-94a4-2bb5d14e14df”},”categories”:[426637499,21587494],”tags”:[576594384,391684,576603584,6112077,449557079,22,3998873,449557035],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_ec_category”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2021/01/DPR-domain.jpg”,”shortlink”:”https://tcrn.ch/2XERdYG”,”rapidData”:{“pt”:””,”pct”:””},”premiumContent”:false,”premiumCutoffPercent”:1,”featured”:true,”subtitle”:”Fredrik Almroth thought the authorities would try to save the critical domain name. Nobody ever did.”,”seoTitle”:””,”seoDescription”:”Fredrik Almroth hoped the government would buy back the critical domain name, but nobody ever did.”,”tc_cb_mapping”:[{“slug”:”detectify”,”cb_name”:”Detectify”,”cb_slug”:”detectify-organization”,”cb_link”:”https://crunchbase.com/organization/detectify”},{“slug”:”democratic-republic-of-congo”,”cb_name”:”Democratic Republic of Congo”,”cb_slug”:”democratic-republic-of-congo-organization”,”cb_link”:”https://crunchbase.com/organization/democratic-republic-of-congo”}],”associatedEvent”:null,”event”:null,”authors”:[133574210],”hideFeaturedImage”:false,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts/2096824″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=2096824″}],”version-history”:[{“count”:14,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2096824/revisions”}],”predecessor-version”:[{“id”:2096963,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2096824/revisions/2096963″}],”authors”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/133574210″}],”https://techcrunch.com/edit”:[{“href”:”https://techcrunch.com/wp-admin/post.php?post=2096824&action=edit”}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/133574210″}],”wp:featuredmedia”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/2096825″}],”wp:attachment”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=2096824″}],”wp:term”:[{“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=2096824″},{“taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=2096824″},{“taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=2096824″},{“taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=2096824″},{“taxonomy”:”tc_ec_category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_ec_category?post=2096824″},{“taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=2096824″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]},”_embedded”:{“authors”:[{“id”:133574210,”name”:”Zack Whittaker”,”url”:””,”description”:”Zack Whittaker is the security editor at TechCrunch. You can send tips securely via Signal and WhatsApp to +1 646-755-8849. He can also be reached by email at zack.whittaker@techcrunch.com and zack.whittaker@protonmail.com”,”link”:”https://techcrunch.com/author/zack-whittaker/”,”slug”:”zack-whittaker”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/9c6f2f007a1fadfcf4f9da867130c493?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/9c6f2f007a1fadfcf4f9da867130c493?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/9c6f2f007a1fadfcf4f9da867130c493?s=96&d=identicon&r=g”},”links”:{“homepage”:”https://techcrunch.com/author/zack-whittaker/”,”twitter”:”https://twitter.com/zackwhittaker”,”linkedin”:”https://www.linkedin.com/in/zackwhittaker/”,”crunchbase”:”https://www.crunchbase.com/person/zack-whittaker”},”position”:”Security Editor”,”cbDescription”:”

Zack Whittaker is the security editor at TechCrunch. You can send tips securely via Signal and WhatsApp to +1 646-755-8849. He can also be reached by email at zack.whittaker@techcrunch.com and zack.whittaker@protonmail.com”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/arqrabrudwyofg3sb2pl”,”twitter”:”zackwhittaker”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/133574210″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”author”:[{“id”:133574210,”name”:”Zack Whittaker”,”url”:””,”description”:”Zack Whittaker is the security editor at TechCrunch. You can send tips securely via Signal and WhatsApp to +1 646-755-8849. He can also be reached by email at zack.whittaker@techcrunch.com and zack.whittaker@protonmail.com”,”link”:”https://techcrunch.com/author/zack-whittaker/”,”slug”:”zack-whittaker”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/9c6f2f007a1fadfcf4f9da867130c493?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/9c6f2f007a1fadfcf4f9da867130c493?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/9c6f2f007a1fadfcf4f9da867130c493?s=96&d=identicon&r=g”},”links”:{“homepage”:”https://techcrunch.com/author/zack-whittaker/”,”twitter”:”https://twitter.com/zackwhittaker”,”linkedin”:”https://www.linkedin.com/in/zackwhittaker/”,”crunchbase”:”https://www.crunchbase.com/person/zack-whittaker”},”position”:”Security Editor”,”cbDescription”:”

Zack Whittaker is the security editor at TechCrunch. You can send tips securely via Signal and WhatsApp to +1 646-755-8849. He can also be reached by email at zack.whittaker@techcrunch.com and zack.whittaker@protonmail.com”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/arqrabrudwyofg3sb2pl”,”twitter”:”zackwhittaker”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/133574210″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”wp:featuredmedia”:[{“id”:2096825,”date”:”2021-01-14T14:26:24″,”slug”:”tc-template-2020-feature-length1-2″,”type”:”attachment”,”link”:”https://techcrunch.com/2021/01/15/congo-comandeered/tc-template-2020-feature-length1-2/”,”title”:{“rendered”:”tc-template-2020-feature-length1″},”author”:133574210,”license”:{“source_key”:”other”,”source”:”Bryce Durbin / TechCrunch”},”authors”:[133574210],”caption”:{“rendered”:””},”alt_text”:””,”media_type”:”image”,”mime_type”:”image/jpeg”,”media_details”:{“width”:3000,”height”:1834,”file”:”2021/01/DPR-domain.jpg”,”sizes”:{“thumbnail”:{“file”:”DPR-domain.jpg?resize=150,92″,”width”:150,”height”:92,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/01/DPR-domain.jpg?w=150″},”medium”:{“file”:”DPR-domain.jpg?resize=300,183″,”width”:300,”height”:183,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/01/DPR-domain.jpg?w=300″},”medium_large”:{“file”:”DPR-domain.jpg?resize=768,470″,”width”:768,”height”:470,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/01/DPR-domain.jpg?w=1024″},”large”:{“file”:”DPR-domain.jpg?resize=680,416″,”width”:680,”height”:416,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/01/DPR-domain.jpg?w=680″},”1536×1536″:{“file”:”DPR-domain.jpg?resize=1536,939″,”width”:1536,”height”:939,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/01/DPR-domain.jpg?w=1536″},”2048×2048″:{“file”:”DPR-domain.jpg?resize=2048,1252″,”width”:2048,”height”:1252,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/01/DPR-domain.jpg?w=2048″},”guest-author-32″:{“file”:”DPR-domain.jpg?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/01/DPR-domain.jpg?w=32&h=32&crop=1″},”guest-author-50″:{“file”:”DPR-domain.jpg?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/01/DPR-domain.jpg?w=50&h=50&crop=1″},”guest-author-64″:{“file”:”DPR-domain.jpg?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/01/DPR-domain.jpg?w=64&h=64&crop=1″},”guest-author-96″:{“file”:”DPR-domain.jpg?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/01/DPR-domain.jpg?w=96&h=96&crop=1″},”guest-author-128″:{“file”:”DPR-domain.jpg?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/01/DPR-domain.jpg?w=128&h=128&crop=1″},”concierge-thumb”:{“file”:”DPR-domain.jpg?resize=50,31″,”width”:50,”height”:31,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/01/DPR-domain.jpg?w=50″},”full”:{“file”:”DPR-domain.jpg”,”width”:1024,”height”:626,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/01/DPR-domain.jpg”}},”image_meta”:{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:”tc-template-2020-feature-length1″,”orientation”:”0″,”keywords”:[]},”filesize”:1181680},”source_url”:”https://techcrunch.com/wp-content/uploads/2021/01/DPR-domain.jpg”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media/2096825″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=2096825″}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/133574210″}]}}],”wp:term”:[[{“id”:426637499,”link”:”https://techcrunch.com/privacy/”,”name”:”Privacy”,”slug”:”privacy”,”taxonomy”:”category”,”parent”:0,”rapidData”:{“pt”:””,”pct”:””},”submenu_categories”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories/426637499″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=426637499″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=426637499″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=426637499″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:21587494,”link”:”https://techcrunch.com/security/”,”name”:”Security”,”slug”:”security”,”taxonomy”:”category”,”parent”:0,”rapidData”:{“pt”:””,”pct”:””},”submenu_categories”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories/21587494″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=21587494″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=21587494″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=21587494″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}}],[{“id”:576594384,”link”:”https://techcrunch.com/tag/cybersecurity-startup/”,”name”:”cybersecurity startup”,”slug”:”cybersecurity-startup”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/576594384″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=576594384″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576594384″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576594384″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576594384″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:391684,”link”:”https://techcrunch.com/tag/democratic-republic-of-congo/”,”name”:”Democratic Republic of Congo”,”slug”:”democratic-republic-of-congo”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/391684″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=391684″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=391684″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=391684″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=391684″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:576603584,”link”:”https://techcrunch.com/tag/detectify/”,”name”:”Detectify”,”slug”:”detectify”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/576603584″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=576603584″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576603584″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576603584″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576603584″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:6112077,”link”:”https://techcrunch.com/tag/domain-name-registry/”,”name”:”domain name registry”,”slug”:”domain-name-registry”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/6112077″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=6112077″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=6112077″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=6112077″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=6112077″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:449557079,”link”:”https://techcrunch.com/tag/france/”,”name”:”France”,”slug”:”france”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/449557079″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=449557079″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=449557079″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=449557079″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=449557079″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:22,”link”:”https://techcrunch.com/tag/internet/”,”name”:”Internet”,”slug”:”internet”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/22″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=22″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=22″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=22″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=22″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:3998873,”link”:”https://techcrunch.com/tag/top-level-domain/”,”name”:”top level domain”,”slug”:”top-level-domain”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/3998873″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=3998873″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=3998873″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=3998873″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=3998873″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:449557035,”link”:”https://techcrunch.com/tag/united-kingdom/”,”name”:”United Kingdom”,”slug”:”united-kingdom”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/449557035″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=449557035″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=449557035″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=449557035″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=449557035″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}}],[],[],[],[]]}}]},”isAdminBar”:””,”marketoEventId”:”1004″,”marketoBrandStudioId”:”1740″,”menus”:{“main”:[{“id”:335981,”order”:1,”parent”:0,”text”:”Startups”,”url”:”https://techcrunch.com/startups/”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:20429,”object”:”category”,”type”:”taxonomy”,”type_label”:”Category”,”children”:[]},{“id”:335986,”order”:2,”parent”:0,”text”:”Videos”,”url”:”/video/”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:335986,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1761192,”order”:3,”parent”:0,”text”:”Audio”,”url”:”https://techcrunch.com/pages/podcasts/”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1760429,”object”:”page”,”type”:”post_type”,”type_label”:”Page”,”children”:[]},{“id”:1599992,”order”:4,”parent”:0,”text”:”Newsletters”,”url”:”/newsletters”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1599992,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1781882,”order”:5,”parent”:0,”text”:”Extra Crunch”,”url”:”/extracrunch/?tpcc=ecleftnav”,”attr”:””,”target”:””,”classes”:[“menu__item–extra-crunch”],”description”:””,”object_id”:1781882,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:2016552,”order”:6,”parent”:0,”text”:”The TC List”,”url”:”/the-techcrunch-list/?tpcc=tclistleftnav”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:2016552,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1752899,”order”:7,”parent”:0,”text”:”Advertise”,”url”:”https://techcrunch.com/pages/advertisement-events-calendar/”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1416499,”object”:”page”,”type”:”post_type”,”type_label”:”Page”,”children”:[]},{“id”:1599990,”order”:8,”parent”:0,”text”:”Events”,”url”:”/events/”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1599990,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1599991,”order”:9,”parent”:0,”text”:”u2014″,”url”:”#”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1599991,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]}],”startup-battlefield”:[{“id”:1602061,”order”:1,”parent”:0,”text”:”About”,”url”:”/startup-battlefield/about/”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1602061,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1602062,”order”:2,”parent”:0,”text”:”FAQ”,”url”:”/startup-battlefield/faq/”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1602062,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1602065,”order”:3,”parent”:0,”text”:”Battlefield Home”,”url”:”/startup-battlefield/”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1602065,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1602063,”order”:4,”parent”:0,”text”:”Leaderboard”,”url”:”/startup-battlefield/leaderboard/”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1602063,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1787197,”order”:5,”parent”:0,”text”:”Apply Now”,”url”:”https://apply.techcrunch.com”,”attr”:””,”target”:””,”classes”:[“apply-now-link”],”description”:””,”object_id”:1787197,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]}],”footer”:[{“id”:1996921,”order”:1,”parent”:0,”text”:”About”,”url”:”#”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1996921,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[{“id”:1996936,”order”:2,”parent”:1996921,”text”:”TechCrunch”,”url”:”https://techcrunch.com”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1996936,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1996935,”order”:3,”parent”:1996921,”text”:”Staff”,”url”:”/pages/about-techcrunch”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1996935,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1996938,”order”:4,”parent”:1996921,”text”:”Contact Us”,”url”:”https://techcrunch.com/pages/contact-us/”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:672,”object”:”page”,”type”:”post_type”,”type_label”:”Page”,”children”:[]},{“id”:1996933,”order”:5,”parent”:1996921,”text”:”Advertise”,”url”:”https://techcrunch.com/pages/advertisement-events-calendar/”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1416499,”object”:”page”,”type”:”post_type”,”type_label”:”Page”,”children”:[]}]},{“id”:1996922,”order”:6,”parent”:0,”text”:”Legal”,”url”:”#”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1996922,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[{“id”:1996932,”order”:7,”parent”:1996922,”text”:”Privacy Policy”,”url”:”https://www.verizonmedia.com/policies/us/en/verizonmedia/privacy/index.html”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1996932,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1996931,”order”:8,”parent”:1996922,”text”:”Terms of Service”,”url”:”https://www.verizonmedia.com/policies/us/en/verizonmedia/terms/otos/index.html”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1996931,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:2003673,”order”:9,”parent”:1996922,”text”:”Extra Crunch Terms”,”url”:”https://techcrunch.com/pages/extra-crunch-terms-of-service/”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:2000290,”object”:”page”,”type”:”post_type”,”type_label”:”Page”,”children”:[]},{“id”:1996930,”order”:10,”parent”:1996922,”text”:”Privacy Rights”,”url”:”#”,”attr”:””,”target”:””,”classes”:[“do-not-sell-link”],”description”:””,”object_id”:1996930,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1996929,”order”:11,”parent”:1996922,”text”:”Code of Conduct”,”url”:”https://techcrunch.com/pages/code-of-conduct/”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1678717,”object”:”page”,”type”:”post_type”,”type_label”:”Page”,”children”:[]}]},{“id”:1996923,”order”:12,”parent”:0,”text”:”Read Anywhere”,”url”:”#”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1996923,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[{“id”:1996928,”order”:13,”parent”:1996923,”text”:”App Store”,”url”:”https://itunes.apple.com/us/app/techcrunch/id526058642?mt=8″,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1996928,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1996927,”order”:14,”parent”:1996923,”text”:”Google Play”,”url”:”https://play.google.com/store/apps/details?id=com.aol.mobile.techcrunch”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1996927,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]}]},{“id”:1996924,”order”:15,”parent”:0,”text”:”International”,”url”:”#”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1996924,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[{“id”:1996925,”order”:16,”parent”:1996924,”text”:”Japan”,”url”:”http://jp.techcrunch.com/”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1996925,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]}]}],”submenu”:[{“id”:1996941,”order”:1,”parent”:0,”text”:”Startup Battlefield”,”url”:”/startup-battlefield”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1996941,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1996942,”order”:2,”parent”:0,”text”:”Sponsored Content”,”url”:”/sponsored”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1996942,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1996944,”order”:3,”parent”:0,”text”:”Include”,”url”:”/include/”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1996944,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1996945,”order”:4,”parent”:0,”text”:”Crunchbase”,”url”:”http://crunchbase.com/”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1996945,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1996940,”order”:5,”parent”:0,”text”:”Crunchboard”,”url”:”http://crunchboard.com”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1996940,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1996939,”order”:6,”parent”:0,”text”:”Apply to our Startup Programs”,”url”:”https://techcrunch.com/pages/tc-startup-programs/”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1617703,”object”:”page”,”type”:”post_type”,”type_label”:”Page”,”children”:[]},{“id”:2096035,”order”:7,”parent”:0,”text”:”User Feedback Survey”,”url”:”https://techcrunch.com/2021/01/13/survey-help-shape-the-future-of-techcrunch/”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:2096035,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:2009102,”order”:8,”parent”:0,”text”:”Contact Us”,”url”:”https://techcrunch.com/pages/contact-us/”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:672,”object”:”page”,”type”:”post_type”,”type_label”:”Page”,”children”:[]}],”include”:[{“id”:2029903,”order”:1,”parent”:0,”text”:”Include Home”,”url”:”/include/”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:2029903,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1601974,”order”:2,”parent”:0,”text”:”Our Mission”,”url”:”/include/mission-statement”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1601974,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1601975,”order”:3,”parent”:0,”text”:”Office Hours”,”url”:”/include/office-hours”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1601975,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]}],”video-hub”:[{“id”:1605165,”order”:1,”parent”:0,”text”:”News”,”url”:”/shows/tctv-news”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1605165,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1605166,”order”:2,”parent”:0,”text”:”Gadgets”,”url”:”/shows/gadgets”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1605166,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1605167,”order”:3,”parent”:0,”text”:”Features”,”url”:”/shows/features”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1605167,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1605168,”order”:4,”parent”:0,”text”:”Reviews”,”url”:”/shows/reviews”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1605168,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1605169,”order”:5,”parent”:0,”text”:”Interviews”,”url”:”/shows/interviews”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1605169,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1605170,”order”:6,”parent”:0,”text”:”Apps”,”url”:”/shows/apps”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1605170,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1605171,”order”:7,”parent”:0,”text”:”Disrupt”,”url”:”/shows/techcrunch-disrupt”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1605171,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1605172,”order”:8,”parent”:0,”text”:”Battlefield”,”url”:”/shows/techcrunch-battlefield”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1605172,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1605173,”order”:9,”parent”:0,”text”:”Sessions”,”url”:”/shows/tc-sessions”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1605173,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1605174,”order”:10,”parent”:0,”text”:”Crunch Report”,”url”:”/shows/crunch-report”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1605174,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1605175,”order”:11,”parent”:0,”text”:”Judah vs the Machines”,”url”:”/shows/judah-vs-the-machines”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1605175,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1605176,”order”:12,”parent”:0,”text”:”Down Round”,”url”:”/shows/down-round”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1605176,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1605177,”order”:13,”parent”:0,”text”:”Trust Disrupted”,”url”:”/shows/trust-disrupted”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1605177,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1605178,”order”:14,”parent”:0,”text”:”Built in Brooklyn”,”url”:”/shows/built-in-brooklyn”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1605178,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1605179,”order”:15,”parent”:0,”text”:”Inside Jobs”,”url”:”/shows/inside-jobs”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1605179,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]},{“id”:1605180,”order”:16,”parent”:0,”text”:”TC Cribs”,”url”:”/shows/tc-cribs”,”attr”:””,”target”:””,”classes”:[“”],”description”:””,”object_id”:1605180,”object”:”custom”,”type”:”custom”,”type_label”:”Custom Link”,”children”:[]}]},”entities”:{“posts”:[{“id”:2096980,”date”:”2021-01-15T07:25:35″,”date_gmt”:”2021-01-15T15:25:35″,”guid”:{“rendered”:”https://techcrunch.com/?p=2096980″},”modified”:”2021-01-15T07:25:35″,”modified_gmt”:”2021-01-15T15:25:35″,”slug”:”rapid-growth-in-2020-reveals-okr-software-markets-untapped-potential”,”status”:”publish”,”type”:”post”,”link”:”https://techcrunch.com/2021/01/15/rapid-growth-in-2020-reveals-okr-software-markets-untapped-potential/”,”title”:{“rendered”:”Rapid growth in 2020 reveals OKR software market’s untapped potential”},”content”:{“rendered”:”

Last year, a number of startups building OKR-focused software raised lots of venture capital, drawing TechCrunch’s attention.n

Why is everyone making software that measures objectives and key results? we wondered with tongue in cheek. After all, how big could the OKR software market really be?n

It’s a sub-niche of corporate planning tools! In a world where every company already pays for Google or Microsoft’s productivity suite, and some big software companies offer similar planning support, how substantial could demand prove for pure-play OKR startups?n


n

The Exchange explores startups, markets and money. Read it every morning on Extra Crunch, or get The Exchange newsletter every Saturday.n


n

Pretty substantial, we’re finding out. After OKR-focused Gtmhub announced its $30 million Series B the other day, The Exchange reached out to a number of OKR-focused startups we’ve previously covered and asked about their 2020 growth.n

""Gtmhub had released new growth metrics along with its funding news, plus we had historical growth data from some other players in the space. So let’s peek at new and historical numbers from Gthmhub, Perdoo, WorkBoard, Ally.io, Koanu00a0and WeekDone.n

Growth (and some caveats)n

A startup growing 400% in a year from a $50,000 ARR base is notu00a0impressive. It would be much more impressive to grow 200% from $1 million ARR, or 150% from $5 million.n

So, percentage growth is only so good, as metrics go. But it’s also one that private companies are more likely to share than hard numbers, as the market has taught startups that sharing real data is akin to drowning themselves. Alas.n

As we view the following, bear in mind that a simply higher percentage growth number does not indicate that a company added more net ARR than another; it could be growing faster from a smaller base. And some companies in the mix did not share ARR growth, but instead disclosed other bits of data. We got what we could.n

Gtmhub:n

PinIt
submit to reddit

Leave a Reply

Your email address will not be published. Required fields are marked *

Top
Web Design BangladeshWeb Design BangladeshMymensingh