Unfold launches lightweight, link-centric profiles called Bio Sites

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Welcome back to This Week inu00a0Apps,u00a0the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry is as hot as ever, withu00a0a record 204 billion downloads and $120 billion in global consumer spend in 2019. Not including third-party Chinese app stores, iOS and Android […]n”,”protected”:false},”author”:2414667,”featured_media”:2061867,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”carmot_uuid”:”5d9adde9-5b15-373d-acbe-385eb084bcc4″},”categories”:[449557102,17396],”tags”:[232047,11349853,291,449557101,20054,81,120,3279,576701260,5938293,599182],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_ec_category”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2020/10/this-week-in-apps-splash-2.png”,”shortlink”:”https://tcrn.ch/37x4vw5″,”rapidData”:{“pt”:””,”pct”:””},”premiumContent”:false,”premiumCutoffPercent”:1,”featured”:false,”subtitle”:””,”seoTitle”:””,”seoDescription”:””,”tc_cb_mapping”:[{“slug”:”twitter”,”cb_name”:”Twitter”,”cb_slug”:”twitter-organization”,”cb_link”:”https://crunchbase.com/organization/twitter”},{“slug”:”apps”,”cb_name”:”Apps”,”cb_slug”:”apps-8322-organization”,”cb_link”:”https://crunchbase.com/organization/apps-8322″},{“slug”:”apple”,”cb_name”:”Apple”,”cb_slug”:”apple-organization”,”cb_link”:”https://crunchbase.com/organization/apple”},{“slug”:”tiktok”,”cb_name”:”TikTok”,”cb_slug”:”tiktok-organization”,”cb_link”:”https://crunchbase.com/organization/tiktok”},{“slug”:”google”,”cb_name”:”Google”,”cb_slug”:”google-organization”,”cb_link”:”https://crunchbase.com/organization/google”}],”associatedEvent”:null,”event”:null,”authors”:[2414667],”hideFeaturedImage”:false,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts/2089098″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=2089098″}],”version-history”:[{“count”:11,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2089098/revisions”}],”predecessor-version”:[{“id”:2089554,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2089098/revisions/2089554″}],”authors”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″}],”https://techcrunch.com/edit”:[{“href”:”https://techcrunch.com/wp-admin/post.php?post=2089098&action=edit”}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″}],”wp:featuredmedia”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/2061867″}],”wp:attachment”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=2089098″}],”wp:term”:[{“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=2089098″},{“taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=2089098″},{“taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=2089098″},{“taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=2089098″},{“taxonomy”:”tc_ec_category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_ec_category?post=2089098″},{“taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=2089098″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]},”_embedded”:{“authors”:[{“id”:2414667,”name”:”Sarah Perez”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/sarah-perez/”,”slug”:”sarah-perez”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=96&d=identicon&r=g”},”links”:{“facebook”:”http://www.facebook.com/sarahperez”,”twitter”:”https://twitter.com/sarahintampa”,”linkedin”:”http://www.linkedin.com/in/sarahintampa”,”crunchbase”:”https://www.crunchbase.com/person/sarah-perez”},”position”:”Reporter”,”cbDescription”:”

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Unfold, the social media startup acquired by Squarespace last year, is launching a new tool for users to share all the links that are important to them.n

This is the first step Unfold has taken beyond its story-format authoring tools. Co-founder Andy McCune told me that the team has a bigger vision now u2014 just as Squarespace has become “the all-in-one platform for your web presence,” Unfold aims to become “the all-in-one platform for your social presence.”n

“We’re both playing in very saturated spaces with a lot of competitors,” McCune said. “We both stand out because we appeal to the person that cares about design. Thatu2019s always been the North Star.”

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